Free State Project Forum

Please login or register.

Login with username, password and session length
Pages: [1] 2 3 4   Go Down

Author Topic: Re:Some Thoughts on Publicity  (Read 15287 times)

rdeacon

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1874
  • Six Years Into a Ten Year Sojourn
Re:Some Thoughts on Publicity
« on: November 10, 2003, 06:10:22 pm »

Elizabeth,

I like the outline.  It is a good foray into FSP efforts in sales, marketing, public relations, and advertising.  We will need all of these in order to recruit the next 15,000 members.

Publicity is a good addition to these methods of attracting new members, because it is low cost and provides for good exposure, provided we attack the right media avenues.

Until the state vote, the FSP had a lot of novelty to sell to the media.  Unfortunately the time for novelty is past.  What the media is now looking for is results - they want an answer to the question: "What is happening now that the FSP has chosen New Hampshire?".  Good publicity should address this, and enable us to produce dozens of annual news releases that media sources will certainly devour.

There are a lot of people on the fence right now.  What will bring them into the fold is an open and honest analysis of what is happening in-state.  What are the early-movers up to?  What campaigns are forthcoming?  What groups are being formed?  What issues are we acting on?  The beauty of approaching publicity from this angle is that everything that happens in-state is newsworthy, and many papers love to receive unbiased, news-like releases that can be quickly altered from release to story.    I like to call these "fusion" releases  ;D

The viability of the FSP hinges on its ability to stay in the news.  With a strong, fact-based publicity program we can keep the FSP in the news and recruit members at a greater rate than ever before.

Combine this publicity with member outreach and you have the formula for solid recruiting.
Logged

mark

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1558
  • A mute, inglorious Milton
Re:Some Thoughts on Publicity
« Reply #1 on: November 10, 2003, 10:15:31 pm »

The local Keene city news covered the race where James and Michelle did "poorly". Ofcource in the same article (as well as follow up articles) they didn't even bother to cover the other candidates. Even the winning candidates.


Think about it.
Logged

mark

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1558
  • A mute, inglorious Milton
Re:Some Thoughts on Publicity
« Reply #2 on: November 10, 2003, 10:17:15 pm »

The local Keene city news covered the race where James and Michelle did "poorly". Ofcource in the same article (as well as follow up articles) they didn't even bother to cover the other candidates. Even the winning candidates.


Think about it.


As a New Yorker I must say I do know who are the Manchester and Nashua mayors though. That's something, right? LOL!
Logged

rdeacon

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1874
  • Six Years Into a Ten Year Sojourn
Re:Some Thoughts on Publicity
« Reply #3 on: November 10, 2003, 11:59:18 pm »

Mark,

Good observation.  Jim, Shelley, and Pat got a lot of press for their campaigns, above and beyond what they would have gotten if they weren't affiliated with the FSP.  In Keene that might be a backfire because this city is an ardently democratic stronghold, but elsewhere it could really set off a revolution, so to speak.  All publicity is good publicity, as the old saying goes.   :D
Logged

mark

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1558
  • A mute, inglorious Milton
Re:Some Thoughts on Publicity
« Reply #4 on: November 11, 2003, 12:43:50 am »

Justin, do you know who the Manchester and Nashua mayors are?  ;D
Logged

rdeacon

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1874
  • Six Years Into a Ten Year Sojourn
Re:Some Thoughts on Publicity
« Reply #5 on: November 11, 2003, 11:17:03 am »

Couldn't tell you - but there were articles written about the race, give a quick google search and you'll get an answer.
Logged

jgmaynard

  • FSP Shadow Advertising
  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 2288
    • The Light of Alexandria
Re:Some Thoughts on Publicity
« Reply #6 on: November 13, 2003, 11:41:22 pm »

The local Keene city news covered the race where James and Michelle did "poorly". Ofcource in the same article (as well as follow up articles) they didn't even bother to cover the other candidates. Even the winning candidates.


Think about it.

HEY! You noticed that too, huh? ;) Even in the big debate before the primary, Michelle and I were the main part of the coverage. :D But did we get whacked that bad? Nope. And they know it. The main paper in town, and the talk radio station, had me pretty well identified with the FSP, LPNH and Governor Benson; though neither outlet's coverage was entirely bad. But it identified us with the LPNH (whose candidates get ~10% in Keene), and Governor Benson (Keene is the only place in NH he lost last year). Yet, we still got 15% (10% for Pat), and NO ONE got much over 50%, and it only took (as is usual in multi-seat races) about 40% to win. The morning exit polls specifically mentioned that we were tied with even the top vote-getters in the morning - Probably means we got a good bite of the senior vote. :) AND only 22% of the people came out to vote. If we could have gotten just ~7% more people coming out to vote for our candidates, we would have won.
It can be done, fairly easily :D And they know it.  8)


« Last Edit: November 13, 2003, 11:42:50 pm by jgmaynard »
Logged
The Light of Alexandria By James Maynard

A history of the first 1,000 years of science, and how it changed the ancient world, and our world today.



http://www.lightofalexandria.com

mark

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1558
  • A mute, inglorious Milton
Re:Some Thoughts on Publicity
« Reply #7 on: November 14, 2003, 12:39:59 am »

Time to start finding those 400 or so peope James and planning on the next election.  ;)
Logged

jgmaynard

  • FSP Shadow Advertising
  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 2288
    • The Light of Alexandria
Re:Some Thoughts on Publicity
« Reply #8 on: November 14, 2003, 10:06:02 am »

Already on it, Mark. :D

JM
Logged
The Light of Alexandria By James Maynard

A history of the first 1,000 years of science, and how it changed the ancient world, and our world today.



http://www.lightofalexandria.com

rdeacon

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1874
  • Six Years Into a Ten Year Sojourn
Re:Some Thoughts on Publicity
« Reply #9 on: November 14, 2003, 10:17:20 am »

Perhaps we can get 400 free staters to move into Keene.  C'mon in boys and girls!!!
Logged

jgmaynard

  • FSP Shadow Advertising
  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 2288
    • The Light of Alexandria
Re:Some Thoughts on Publicity
« Reply #10 on: November 14, 2003, 10:46:29 am »

Even 20 real activists would be enough to get 400 more votes next time. :D

JM
Logged
The Light of Alexandria By James Maynard

A history of the first 1,000 years of science, and how it changed the ancient world, and our world today.



http://www.lightofalexandria.com

Karl

  • Guest
Re:Some Thoughts on Publicity
« Reply #11 on: November 14, 2003, 11:50:14 am »

Even 20 real activists would be enough to get 400 more votes next time.

If there 20 activists available next time, how would you use them?

I'm actually stunned that you and Michelle didn't win on the bypass issue alone.  Do the people of Keene really PREFER that horrible thing?
Logged

jgmaynard

  • FSP Shadow Advertising
  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 2288
    • The Light of Alexandria
Re:Some Thoughts on Publicity
« Reply #12 on: November 14, 2003, 12:52:58 pm »

No, they don't...... That's why we used it as the main issue... But it seems the schools sent out their people to vote against us. We were leading in the morning of the election, then by the afternoon, we were behind, and one woman said she was voting "anti-libertarian". Funny though, NH spends less on schools state-wide than any other state, and the new SAT numbers that just came out showed NH 1st in New England in math, and tied for first in verbal skills. :)
But, on the brighter side of life, the state just cut 2/3 of the funding for the bypass issue, so it got severely cut in size by the purse strings. :D
The radio ads got lots of attention. Wait til 2005 ;)
As for 20 more activists, I would use them wherever they thought they could do the most good... Door to door, phone calling, putting out 250 signs instead of 100, etc.

JM

« Last Edit: November 14, 2003, 12:54:17 pm by jgmaynard »
Logged
The Light of Alexandria By James Maynard

A history of the first 1,000 years of science, and how it changed the ancient world, and our world today.



http://www.lightofalexandria.com

mark

  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 1558
  • A mute, inglorious Milton
Re:Some Thoughts on Publicity
« Reply #13 on: November 14, 2003, 05:21:19 pm »

Hey, 23 activists is the top 10% of so-called "real" (trained, experienced) activists (according to the "10/90 rule") in Keene's Porcupine statistical quota (according to Jason's revised 1:100 ratio). James, if you can find just half of the 400 people that voted for you and "activate" them out of their latent-libertarian state so they become a real force for freedom you can create the required concentration in no time at all! I hope you have room in your house for 200 people meetings!  ;D


*waits for someone to ask how this helps relocate 15,000 activists to NH by 2012*  ::)
Logged

jgmaynard

  • FSP Shadow Advertising
  • FSP Participant
  • *****
  • Offline Offline
  • Posts: 2288
    • The Light of Alexandria
Re:Some Thoughts on Publicity
« Reply #14 on: November 14, 2003, 06:41:30 pm »

I can get rooms that big, Mark. And thanks for the heads-up on the sig thang... :)

There's been some letters from people miffed off at the election results, and I'm collecting all their names... :D

JM
Logged
The Light of Alexandria By James Maynard

A history of the first 1,000 years of science, and how it changed the ancient world, and our world today.



http://www.lightofalexandria.com
Pages: [1] 2 3 4   Go Up