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Author Topic: Porcfest Cartoon Ad  (Read 19447 times)

dalebert

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Porcfest Cartoon Ad
« on: April 02, 2008, 05:05:54 pm »



I talked to Rich about blog ads for Porcfest and we had this elaborate story line that starts with a porcupine standing amidst a bunch of trash like you see in the first frame. The plan was for it to be a smooth animation that mirrors the old Native American pollution commercial at the start and then leads to the porcupine discovering the FSP and visiting Porcfest. Well, there's no way in Heck that's gonna fit insode 16k, which is the limit. I just barely squeezed these three frames in. The colors are trimmed down to 64. Any lower and the quality goes to Heck real fast. So the storyline is simplified into three frames, basically sad pollution/tyranny, happy porc and clean NH, and then a little text to explain.

What do you guys think of it? I'm planning to go ahead and do a more elaborate animation for YouTube. Then if he wants, Rich could embed that video on the page where the ad links to. The idea is to catch the viewers attention with this ad and hopefully get them to click it for more information. That's about all we can do with that much space. I might be able to manage some minor changes, but anything that involves more frames in the animation is prolly not going to fit.

Porcupine Realtor

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Re: Porcfest Cartoon Ad
« Reply #1 on: April 02, 2008, 07:24:07 pm »

That boy's got talent!   ;D
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flaherty

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Re: Porcfest Cartoon Ad
« Reply #2 on: April 02, 2008, 09:14:09 pm »

hey dale, i've got it up - lattitudezine.com

good work!
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pinkmandy

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Re: Porcfest Cartoon Ad
« Reply #3 on: April 02, 2008, 10:25:14 pm »

I think it's perfect. :)
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dalebert

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Re: Porcfest Cartoon Ad
« Reply #4 on: April 02, 2008, 10:32:37 pm »

How do people feel about the pacing? Right now it's set at 4 seconds a frame.

freedomroad

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Re: Porcfest Cartoon Ad
« Reply #5 on: April 02, 2008, 10:47:39 pm »

maybe 3 seconds?  either way, you do well.
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TEBON

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Re: Porcfest Cartoon Ad
« Reply #6 on: April 03, 2008, 05:08:33 am »

hehe I love the porcupine!  Nice job Dale!
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Rich Goldman

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Re: Porcfest Cartoon Ad
« Reply #7 on: April 03, 2008, 11:32:27 am »

Hi Dale.  We talked a bit about this ad last night during the conference call.

The feedback is that it's good, but suggestions are:

1) Reduce the text on last slide.  Something simple, maybe:  Be Happy...Come to PorcFest.  www.PorcFest.com

2) Need NH and/or FSP logo on second slide.  People may not be able to identify the state of NH ;-)

   -Rich
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dalebert

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Re: Porcfest Cartoon Ad
« Reply #8 on: April 03, 2008, 12:11:49 pm »

I anticipated that which is why I mention New Hampshire on the 3rd frame. But since I'm simplifying the text, then a change on 2 is probably called for as well.

On Thu, Apr 3, 2008 at 12:33 PM, Rich Goldman <rich1@umbc.edu> wrote:
>  2) Need NH and/or FSP logo on second slide. People may not be able to
>  identify the state of NH ;-)

Can I get specifics on the text before I make changes again so we can be more confident in the final product? Is that exactly what you want? Be Happy Come to Porcfest URL ?

Rich Goldman

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Re: Porcfest Cartoon Ad
« Reply #9 on: April 03, 2008, 12:23:32 pm »

Let's give a day for others to make suggestions.  At this point, I'm suggesting/requesting:

Be Happy...

Come to Porcfest

www.PorcFest.com
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flaherty

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Re: Porcfest Cartoon Ad
« Reply #10 on: April 03, 2008, 04:44:41 pm »

Let's give a day for others to make suggestions.  At this point, I'm suggesting/requesting:

Be Happy...

Come to Porcfest

www.PorcFest.com
i like it. quick and to the point.
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Rich Goldman

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Re: Porcfest Cartoon Ad
« Reply #11 on: April 07, 2008, 08:59:49 pm »

Sounds like we have the new specs.  Dale, please post a modified version.  Thanks.
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dalebert

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Re: Porcfest Cartoon Ad
« Reply #12 on: April 08, 2008, 05:17:48 pm »

Sounds like we have the new specs.  Dale, please post a modified version.  Thanks.

OK, but did anyone get that detailed email I sent to the list a few days ago? I got no response.

Rich Goldman

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Re: Porcfest Cartoon Ad
« Reply #13 on: April 08, 2008, 05:49:18 pm »

I got it, but I didn't see any other replies. 
   -Rich
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dalebert

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Re: Porcfest Cartoon Ad
« Reply #14 on: April 08, 2008, 06:44:09 pm »

Here is the ad I mailed out a few days ago as well as the suggested one (attachments). I'm also attaching my thoughts that I mailed out a few days ago.

I should have responded sooner but this didn't occur to me until I
started to make the suggested changes just now.

The suggested text doesn't say anything at all about freedom. The text
I put might be too much but keep in mind that I had to fit an
elaborate story line into three frames and that last panel was tying
it all together. I think it could still be succinct but I think we're
making a mistake if we don't mention freedom.

As it stands, the last panel does several things-
1) It lets the viewer know this is a freedom project. The first frame
only hints at it but is meant to be an attention getter.
2) It ties the storyline together - the porcupine is depressed by
having his freedoms infringed and FSP and Porcfest cause it to end on
a happy note
3) It lets the viewer know that the happy place he just saw the
porcupine at is the state of New Hampshire. I don't know if everyone
noticed, but the outline of the state in the 3rd frame is in perfect
alignment with the bright green (pollution-free) outline in the 2nd
frame.

I can stick "NH" on the 2nd frame, but then it's sort of out of sight
by the third frame when the viewer finally sees what the heck we're
talking about. :)

Keeping that in mind, consider this version. I went ahead and
generated a new one because the text change is really simple actually.
Please respond today and I can make changes by tonight. Again, I
apologize for not responding sooner.

The last frame spells out The Porcupine Freedom Festival and then
points out that it's in New Hampshire in the Summer Time (bang -
exclamation point). Now we've already set up the sadness associated
with pollution (tyranny) and the happiness associated with a clean
environment (green state, blue water, bright sun, smiling porcupine)
and we finalize it by spelling out "The Porcupine Freedom Festival".
"Festival" is automatically associated with fun. "Porcupine" is
spelled out in case the user hasn't recognized that cartoon creature
he just saw. Remember, we've got porcupine on the mind. Most people
think of pigs when they see "porcfest".  Also, "New Hampshire this
Summer!" lets them know what that outline is if they haven't
recognized it, and "Summer" is another word that goes well with
"festival" to generate happy thoughts in the viewer's mind.

Those are my thoughts. Like I said, I'm trying to tell a story with
three frames here. It's a challenge. :)
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