For those not in the know about geocaching
click that <- link.
A quick rundown, geocaching is high tech hide and seek. Someone puts a cache (usually a rubbermaid container or ammo box, or something of the like) somewhere on planet Earth. They then public the latitude and longitude of the location of the box, or a location that can start you on the road to finding the box on a website such as the aforementioned www.geocaching.org
site. In this box is usually placed a log book for people who find it to make note that they found it, and various 'stuff' for them to take, usually when leaving other stuff.
Now sometimes the stuff has a metal tag on it making it a travel bug. The metal tag has a serial number you can use on the website to show you found it (think wheresgeorge). The object in question may have some sort of goal to travel to a certain place, or just get as many miles under it as possible. When someone finds the bug they are supposed to take it to another cache in the general direction the bug would like to go.
I'm thinking a few small stuffed Porcupine travel bugs might be a cute advertising technique. The travel bug's home page can contain links to the project, and the website can be put on the porcupine or the tag, or even as a second tag attached to it. Each travel bug can be started in a different location in the country, and each one's goal should be to get to New Hampshire. When it finally gets to a cache in New Hampshire someone who is traveling to a distant part of the country can take it there and let it do it all over again. Heck, these things can start out in other countries and continents.
Now it would be nice to have some sort of consideration for naming them, so multiple stuffed porcupines would not be easily confused with each other. The stated goal of each one should be to make its way to a cache in New Hampshire by stopping at as many caches along the way. Each person who picks it up is another who will learn about the FSP. Since I need to go to the midwest next week, I'm going to get someone who has some Travel Bug tags to create one for me to take with. So a good naming system would be nice to have before we create it!